Whatever we choose to do in life – it is because of 2 driving forces:
- The need to avoid pain
- The desire to gain pleasure
Let’s say you bring 2 people into your home based business.
One dude we’ll call “Dick” joined, because he wants more out of life by earning more money. He’d like to spend more money on his girlfriend, and wants to get a new BMW X6. He’s purely driven by gaining more pleasure.
He’s pretty comfortable where he is right now, but eager for more. In his mind his “drive” to succeed is getting all the material stuff he’s ever dreamed of. Dick knows that he’s gotta make phone calls in this industry. Without constantly prospecting he knows his MLM business won’t survive. Time for Dick to get down to business.
He was about to make a phone call, but decides on putting it off for another day, week, or month. Why?
Dick is treating his MLM business is like a “hobby”, or a “side gig”. His driving force (gain pleasure) is weak as hell (getting a nicer car!?) His “hot button” is not very hot after all, right?
Let’s look at the other guy who joined named “James”. James is in a completely different situation. He’s got real problems that he’s looking to solve by starting his own home based business.
His problems are:
- He is in debt 100k
- Two college bound kids with NO college fund
- His wife is sick and the hospital bills are coming in
Now, if you ask me I think James problems should make him HUNGRY. Unlike Dick, it is a MUST for James to make shit happen in this industry. He’s not #$%#-ing around! James gotta avoid pain, he has no time to evaluate the risks. He has to act fast and has nothing to loose. He is willing to give it 100%…. Whatever it takes!
“You may have more talent than me, you may be smarter than me, you may look better than me……but once we get on the treadmill, there are two things: No. 1 You’re getting off first or No.2 I’M GONNA DIE. It’s really that simple. “ - Will Smith
James links so much pain to his current financial situation, he has to do whatever he can. Even if it means going into uncomfortable, unfamiliar, territory. He has no choice but to go forward.
Who do you think will do more for their business?
Probably James, right?
The need to avoid pain is a stronger drive than the desire to gain pleasure.
I find this technique useful: I link pleasure to following through with my daily tasks. On the flip side, I link pain to NOT following through with my daily tasks.
When it comes down to certain daily activities you perform as a network marketer ask yourself:
What is it going to cost me if I don’t do this right now? – Link a ton of pain to it.
What pleasure am I going to get out of this? – Link ultimate pleasure to it.
Why are you involved in this industry? What drives you? Why are you willing to bust your #$@ for long hours in front of your computer screen every single day? What’s your pleasure? What’s the pain you’re trying to avoid by moving forward?
Share your thoughts in the comment section!
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