Whatever we choose to do in life – it is because of 2 driving forces:
- The need to avoid pain
and/or
- The desire to gain pleasure
Let’s say you bring 2 people into your home based business.
One dude we’ll call “Dick” joined, because he wants more out of life by earning more money. He’d like to spend more money on his girlfriend, and wants to get a new BMW X6. He’s purely driven by gaining more pleasure.
He’s pretty comfortable where he is right now, but eager for more. In his mind his “drive” to succeed is getting all the material stuff he’s ever dreamed of. Dick knows that he’s gotta make phone calls in this industry. Without constantly prospecting he knows his MLM business won’t survive. Time for Dick to get down to business.
He was about to make a phone call, but decides on putting it off for another day, week, or month. Why?
Dick is treating his MLM business is like a “hobby”, or a “side gig”. His driving force (gain pleasure) is weak as hell (getting a nicer car!?) His “hot button” is not very hot after all, right?
Let’s look at the other guy who joined named “James”. James is in a completely different situation. He’s got real problems that he’s looking to solve by starting his own home based business.
His problems are:
- He is in debt 100k
- Two college bound kids with NO college fund
- His wife is sick and the hospital bills are coming in
Now, if you ask me I think James problems should make him HUNGRY. Unlike Dick, it is a MUST for James to make shit happen in this industry. He’s not #$%#-ing around! James gotta avoid pain, he has no time to evaluate the risks. He has to act fast and has nothing to loose. He is willing to give it 100%…. Whatever it takes!
“You may have more talent than me, you may be smarter than me, you may look better than me……but once we get on the treadmill, there are two things: No. 1 You’re getting off first or No.2 I’M GONNA DIE. It’s really that simple. “ - Will Smith
James links so much pain to his current financial situation, he has to do whatever he can. Even if it means going into uncomfortable, unfamiliar, territory. He has no choice but to go forward.
Who do you think will do more for their business?
Probably James, right?
Why?
The need to avoid pain is a stronger drive than the desire to gain pleasure.
I find this technique useful: I link pleasure to following through with my daily tasks. On the flip side, I link pain to NOT following through with my daily tasks.
When it comes down to certain daily activities you perform as a network marketer ask yourself:
What is it going to cost me if I don’t do this right now? – Link a ton of pain to it.
What pleasure am I going to get out of this? – Link ultimate pleasure to it.
Why are you involved in this industry? What drives you? Why are you willing to bust your #$@ for long hours in front of your computer screen every single day? What’s your pleasure? What’s the pain you’re trying to avoid by moving forward?
Share your thoughts in the comment section!
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Email: Akos@AkosFintor.net
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June 5, 2012 at 1:25 pm
Hey Akos
You’re crazy in your videos makes me think of my brother lol.
James is serious about his business he wants to change the system he is in at the moment.
I do not put money on the first place in my business,it is something everyone wants,I just decided not to receive a paycheck today or tomorrow but for a long term.And there is a way to do that;By becoming more and you will earn more.
People follow leaders witha solution not sellers.
Thanks for another great post Akos.
SANDY
June 9, 2012 at 1:38 pm
Hello Sandy,
That is true. Our income is a direct reflection to our contribution to society.
thanks for dropping by again.
cheers
June 5, 2012 at 8:13 pm
Great post Akos. Love that Will Smith quote!!
As Curtis Jackson said, no Plan B. I either “Get Rich or Die Trying”…
Many of us want it, many of us like the idea of wealth & success, but how many of us actually have the mentality & a BIG enough why to do what it takes to have it?
The “why” gets us up in the morning, keeps us up late at night hustling & building our business.
Thanks for making the distinction between these two motivators & reminding us to stay hungry!
June 6, 2012 at 5:11 pm
Hey Vanessa,
Everybody can talk a “big game” but as we all know actions speak louder ( a lot louder) than words. It’s the willingness to put our guts on the line, the willingness to take risk and challenge ourselves to take sometimes uncomfortable steps in the direction of our dreams.
thanks for dropping by!
June 8, 2012 at 11:05 pm
Hey Akos,
Great post. Got to agree we all try our best to avoid pain. On the other hand when it comes to people you love you would practically do “whatever it takes”.
Thanks for sharing.
Damayanthi
June 9, 2012 at 1:36 pm
Hey Damayanthi,
That’s true but as I said we want to avoid pain. If link more pain NOT to do whatever it takes to help, we sure enough will follow through.
thank you!
June 12, 2012 at 2:29 am
Hey Akos,
I completely LOVED the message in your article man and that phrase from Will Smith makes a lot of sense.
We definitely become action taking machines when the outcome is avoiding pain or stopping it.
I don’t think that obtaining pleasure can be as motivating but PAIN, simply works.
Well done and great video man, really enjoyed it!
Sergio